Definition Of Definitions Of Marketing - 1471 Words

ny definitions of marketing. Marketing can be summarised as a process by which a product or service is presented and promoted to potential customers. Customer value also has many definitions. The simplest form of customer value is defined as being what customers get from buying the product and the functional use of the product versus what they pay, resulting in an attitude toward, or an emotional connection with the product. There are four types of customer value which are functional/instrumental value, experiential/hedonic value, symbolic/expressive value, and cost/ expressive value. These values come from five different sources which are information, products, interactions, environment, and ownership/possession transfer. Fitbit is a company focuses in the health or sports industry and produces activity trackers which has a variety of functions that are useful for customers who are interested in keeping a healthy and fit lifestyle. Fitbit implements customer values into their marketing strategy to identify the best possible strategy to promote their new product Fitbit Alta. Introduction The purpose of the essay is to identify the importance of marketing, the concept of customer value, and the link between marketing and customer value. These concepts can be seen being used by the company Fitbit which has recently launched their new product Fitbit Alta. What is marketing? Kotler (1980) states that marketing is a human activity that is directed at satisfying humanShow MoreRelatedMarketing Definition1002 Words   |  5 PagesMarketing definition Every company depends on an efficient marketing program to fulfill customers needs. Marketing is a process of finding out what the customer wants and meeting those requirements. Within the company, the marketing group has to consider customer values and customer satisfaction before considering offering a product. Marketing is part of our everyday world, and can be perceived everywhere and every time. At any time, everyone has been exposed to different kinds of marketing orRead MoreDefinition Of Marketing : Marketing Essay9454 Words   |  38 PagesContents TASK 1 1 Task 2 5 Task 3 7 TASK 1 1.1 Definition of marketing: - marketing is defined as action of company any promotion and selling their product, service including research and advertising is called marketing. Company can buy and selling their product all that is marketing. (www.businessdictionary.co.nz, 2015) 4 p’s of marketing. 1. Product: - Customer can buy something that they want for full fill their need. Customer should satisfyRead MoreDefinition Of Marketing : Marketing Essay3900 Words   |  16 PagesQuestion: 1.1 a) Definition of Marketing: Marketing is defined as an action, promotion and selling product and service including research and advertising is called marketing. And it’s converting wants into needs; it’s communicating the value of a product, service or brand to customers for the purpose of promoting selling the product, service or brand. The main purpose of marketing is increasing the number of sales. (Wikipedia, 2015) 4Ps’: Product: In marketing area, what are the customer wantsRead MoreDefinition Of Marketing : Marketing Essay3135 Words   |  13 Pages Unit Standard – 7455 Name – Gurpreet Bhatia Student Id – ND14414 Email Id – gurpreetbhatia0009@yahoo.co.nz Task 1 1.1 Definition of Marketing – Marketing can be defined as the process of converting wants into needs. In other words it can be defined as the process of selling products or services to the customers by an organisation. 4 P’S of Marketing 1. Product – Product can be defined as the goods or services which is made to fulfil customer’s demands and needs. While making the product companyRead MoreDefinition Of Marketing : Marketing Essay3142 Words   |  13 PagesDefinition of marketing: Marketing is based on the thinking about the business in terms of the needs of customers and satisfaction. Marketing is different from selling because Selling concerns itself with the tricks and techniques of getting people to exchange their cash for your product. It is not concerned with the values that the exchange is all about. The main purpose of the marketing is to increase the sales of the products and getting more profit for the company. 4P’s of marketing: ProductRead MoreDefinition Of Marketing : Marketing Essay3148 Words   |  13 Pages Unit Standard – 7455 Name – Gurpreet Bhatia Student Id – ND14414 Email Id – gurpreetbhatia0009@yahoo.co.nz Task 1 1.1 Definition of Marketing – Marketing can be defined as the process of converting wants into needs. In other words it can be defined as the process of selling products or services to the customers by an organisation. 4 P’S of Marketing 1. Product – Product can be defined as the goods or services which is made to fulfil customer’s demands and needs. While making the productRead MoreDefinition Of Marketing : Marketing Essay4186 Words   |  17 PagesDefinition of marketing: Marketing is something which every organization does to place their product or service in the hands of potential customers. It includes diverse disciplines, public relations, pricing, packaging and distribution. 4 p’s of marketing: Products: The products play a vital role in marketing. They analyze the wants of the customers and offering them a product. They are also set the size of the product color of the product and other things. They are also considering about theRead MoreMarketing : Definition Of Marketing Essay2139 Words   |  9 Pages Name Gursimran deep Singh Student ID- ND15164 Define marketing Marketing is the activity, set of organisations, and processes for producing, communicating, delivering, and exchanging contributions that have value for customers, clients, partners, and society at large. And this is management process through which goods and services move from concept to the customers. The 4Ps are: Price: Its mentions to the value that is put for a productRead MoreMarketing Definition Essay962 Words   |  4 PagesMarketing definition Every company depends on an efficient marketing program to fulfill customers needs. Marketing is a process of finding out what the customer wants and meeting those requirements. Within the company, the marketing group has to consider customer values and customer satisfaction before considering offering a product. Marketing is part of our everyday world, and can be perceived everywhere and every time. At any time, everyone has been exposed to different kinds of marketing orRead MoreMarketing Definition and Importance1431 Words   |  6 PagesMarketing Definition and Importance Marketing Definition and Importance The world of marketing is very diverse and can be defined and applied in many different ways. One person might be asked to give a definition of marketing and give a totally different definition than another person. Marketing importance to an organization can be different from one to the other depending on product line and ways in which the organization markets the product. In today’s paper one will look at two different definitions

Business Website The Best Website Security - 1611 Words

Business website that has valuable data that needs to be protected you needs the best website security. The reason is that a management personal doesn’t want to hear words like â€Å"Company website is down†, â€Å"Company data is lost† all because a hacker corrupted the website. This nightmare happens all too often in this day and age because some companies don’t comprehend the threat that hackers represent. Having a website hacked can mean a loss of sales, especially when it’s with an online grocery store. The business world is increasingly dependent on technology to supply information and communications facilities to staff, partners, and customers. Securing organizational information and the systems that are used to manage and transmit data has become a high profile function for today’s management. Failure to secure information can have a severe impact on business credibility. Fears to an organization come in a variety of forms, for example from hacking, viruses, and simple human error. The types of threats change constantly, so management must sponsor, design, and implement business and technical processes to safeguard critical business assets. Creating a more secure business environment is a must for any organization. You need to protect the customer’s data, so basically this means you need to have locks everywhere and password’s that change. You want a system that has any unused ports locked down and every firewall turned to burn to a crisp. It’s impossi ble to protect againstShow MoreRelatedE Commerce : Is The Best Hosting Service You Would Recommend For An Ecommerce?1489 Words   |  6 Pages Which Is The Best Hosting Service You Would Recommend For An Ecommerce? Over years, the e-commerce segment of web hosting industry has grown by leaps and bounds. The growing number of businesses that have come to realize the high potential in selling products along with services online is the only reason. With the support of a consistent infrastructure, e-commerce hosting may easily enable you to showcase your catalog to the world in an effective manner hence boosting your bottom line in the wholeRead MoreWeb Design And Hosting The World Wide Web1735 Words   |  7 Pagesnecessary that having a website is mandatory for a business in order to reach the customers. Not just the knowledge of Hyper text Markup langauge but building a website right from hosting , selecting a best domain name and having a enough knowledge on Copy rights etc with combination of strategies to improve business in required. Domain Name Most important part of establishing an effective web presence is choosing a domain name; it serves to locate a website on the web. 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In this report I will be explaining a brief of future technology such as web and mobile that w ill change future businesses over the next five years. This report included information of future technology and the impact of businesses in the next five years. Future technologies and the impact on the business Future Technology In the future, advances technology will change everyday life and businesses

Lack of Interest in Sports free essay sample

It is mainly u to the attitude of the student itself. They insist that sports is a waste of time as every second counts. They rather spend their time studying indoor than playing sports under the hot sun. They will also give reason that they are lack of time for sports. They would rather skip co-curriculum activities just to attend their tuition. They dont understand the consequences Of not attending co-curriculum activities. Besides that, most parents emphasize more on their childs academic performance. They have a wrong concept in their minds.They think that academic is more important than sports. Therefore, they will send their children to various tuition classes instead of sports training such as badminton or swimming class. Parents are not informed about the importance of co-curriculum marks. Skipping co- curriculum activities or being a non-active member will reduce the students co-curriculum marks. Co-curriculum marks contributes when we want to apply for university or scholarship. We will write a custom essay sample on Lack of Interest in Sports or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Teachers which are lack of knowledge to train their students is also one of the reasons for lack of interest in students in sports.How do you expect the students to have interest in sports when the coacher-in-charge doesnt have the qualifications and experiences to do so? For example, when the curriculum activity is being held at school, the teacher adviser will not involve herself/himself in the activity. They will give reasons such as she/he need to stay aside and guide us or people at the age of theirs cannot afford to do physically demanding exercise. Furthermore, the facilities that are provided at school are not up to the standard and are not upgraded for several years. This makes sports a boring and dull activity. School has insufficient sports equipment and space for the students to have ports activities and this causes the students to have no interest in sports. Even if the school has many different types of sports equipment, they are either kept in a locked cupboard or not for the students to use it. What is the purpose of having them when they are not used to the optimum level? I would like to share a few suggestions. Moreover, schools should improve on their facilities and upgrade them every year. Only facilities which are up to the standard will attract the students attention towards sports.School facilities should be open to public as for all the school students to use them after schools. Qualified trainers with ample experiences should be employed to train the students. Once those talented students undergo some hard time training, they can actually represent the school for competitions in zone level, state level, national level and even international level. This will help to bring up the name of the school as well. During PACK lessons where outdoor activities will be done, teachers are advised to plan some interesting activities for the students.Activities which are related to sports will be effective to the students if it is fun. This prevents the students to sit in groups and chat during PACK lessons. Schools should stress on importance of sports besides academic. Students should perform well in both academics and co- curriculum. Teachers should have dialogues with parents to correct their way of thinking towards sports. Teachers can explain briefly to the parents about the benefits of sports. In my opinion, schools should held campaigns about the importance of sports to alert the students that sports is actually an intriguing activity.It is beneficial and it is not a waste of time. In a nut shell, ports is important to everyone. I believe all the intricacies and complication Math and Science problems are getting on every students nerves. Therefore, sports can help to free our minds from our daily loads of works besides maintaining good health. After reading this article, everyone should start to put in a little interest in sports as it will only benefit us and will not harm us. Parents should expose their children to a healthy lifestyle during their adolescence. As the saying goes, Prevention is always better than cure and An apple a day keeps the doctor away.

Modern Sex and How to Manage It by Hannah Witton Essay Example

Modern Sex and How to Manage It by Hannah Witton Paper Sex is an ass med universal experience; sexual desires being innate in human beings and the physicality o f sex being a constant. Although this notion may appeal to our common senses, it is naive t o believe that the Ancient Greeks experienced sex similarly to the Victorians. Cook argues, enjoy Yemen of sexual intercourse was Often a learned experience, not instinctive in human nature . 1 Indeed, it is those theorists who have revolutionized our understanding of sexuality who have done most to undermine the idea of human nature. This dissertation will explore the creation of sexual knowledge between 1870 ND 1914 in relation to the emergence and early development of sexology, the scientific study of sex. It will look at how, if at all, sexology shaped sexual experience: knowledge, attitude De, identity and behavior, while acknowledging that it is a challenging task to recover sexual behaviors from the past. A lot of emphasis is placed on sexology for its contribution to the SST dye of sex; however, it was a marginals field that did not receive large amounts of Tate notion until the interwar period. The ideas of the early sexologists were diffused into political, educational and scientific institutions and eventually into the popular sex manuals of the 1920 s which reached wider audiences. Many of their theories, the vocabulary and the categorization n systems remain the foundation even Of current studies about Between 1870 and 1914 the e frameworks in which sexuality should be understood were fought out by competing interest groups, and the grounds for the momentous sexual developments of the twentieth century w ere established. We will write a custom essay sample on Modern Sex and How to Manage It by Hannah Witton specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Modern Sex and How to Manage It by Hannah Witton specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Modern Sex and How to Manage It by Hannah Witton specifically for you FOR ONLY $16.38 $13.9/page Hire Writer It is Cook. H, The Long Sexual Revolution (New York, 2004), p. 1 71. 3 unhelpful to dismiss nineteenth century sex manuals as insignificant because although indirectly, they have had a lasting influence. As well as being able to give us a greater understanding of our own sexualities, the study of these sex manuals gives us an insight into contemporary social concerns such as population, hygiene, morality, birth co intro and family. The first step in assessing the extent to which sexology shaped people?s sexes elites is investigating the historiography on the subject and where this field stands Todd Early sexologists believed that their work was a fulfillment of their mission to e eliminate ignorance surrounding sex. In the preface to the first volume in Studies in the Psychology of Sex Haversack Ellis, the most prominent British sexologist, stated that a resolve Oslo WAY grew up within me: one main part of my lifework should be to make clear the problem s of sex . Sexologists believed that they were improving society and the first historians of sexology took this tale of progress at face value. These traditional histories entertain the not ion that sexology was a liberating force that gave the ignorant and sexually repressed people of England new knowledge about their bodies and desires. Edward Breeches argued in 1 969 the at no man alive or dead contributed more to Hanged than Haversack Ellis himself. 3 This b uilt on arguments from the asses, including those of Edward Glover who expressed the idea that the rise of objective science furthered the liberalizing of sexual attitudes. However, in the last for TTY years these conclusions have come under scrutiny from many scholars. They have been d smiled as acculturations tale* as Jeffrey Weeks insists, TTT is impossible to understand ND the impact of Ellis. H, Studies in the Psychology of Sex, Volvo. L: The Evolution of Modesty; The Phenol Ana of Sexual Periodicity: rd Authorities (Philadelphia, 1910, 3 Eden. , first 1899), p. Ii. Breeches. E, The Sex Researchers (Boston, 1 49. 4 Glover. E, Victorian Ideas of Sex in Ideas and Beliefs of the Victorians: A Historic Revaluation of the Victorian Age (London, 1949), up. 58364, p. 364. Sexology if we simply accept its own evaluation of its history. 5 These interpret taxation are limited because they only focus on intellectual developments in sexual knowledge an d do not examine the effects of geolo gical works on the people who read them. Surprisingly, BRB ocher notices this in saying that the impact of sex research was on attitudes, not behavior and there is little evidence for the latter-6 The sign efficient shift in the perception of sexology arrived with Michel Faculty s History of Sexuality (1976). Faculty rejected the repressive hypothesis which held that Victorian society was repressed: incapable of discussing or even thin king about the Nat ere of sex and sexual behavior because of a rigid commitment to a vision of respectability. Contrastingly, Faculty declares that there was a discursive explosion around the subject of sex. 7 By arguing that the Victorians did not live in a repressive society, Faculty claimed that the is society was not in need of liberating. Sexology was not an emancipating force; it was merely a new discourse, a new way of speaking about sex. Repression did not exist because there was a multiplicity of discourses within which sex could be spoken about demography, biology, p psychology, ethics, politics and entertainment among others-8 A discourse is a network of language GE, symbols and signs that produce a framework of knowledge; sexology was one system ammo Eng many that controlled sexual knowledge. Faculty pronounces that under the authority o f language Ex was taken charge of -sexology was not a form of liberation but an exercise of oppression. 9 It tied sexual knowledge into the power relations of the institutions established to promote and 5 Weeks. J, Sexuality and Its Discontents: Meanings, Myths and Modern Sexualities (London, 1985), p. 72. Breeches, Researchers , p. 319. 7 Faculty. M, The History of Sexuality: Volume One (Paris, 1976), p. 17. 8 Ibid. , p. 33. Ibid. , p. 20. 6 disseminate the new science. As in many other fields, Faculty undermined t rotational visions of progress. These knowledgeable theories and the linguistic construction of sexuality in flounced the writing Of many feminist scholars. Margaret Jackson and Sheila Jeffrey, in flounced by secondhand feminism and the social context of their time, believed sexology was a misogynistic tool of the patriarchy. 10 Many feminist campaigns at the end of the nineteenth h and beginning of the twentieth centuries fought against the double standard which assumed the at men had uncontrollable natural sexual urges that needed to be satisfied, yet prostitute s were blamed for the spread of venereal disease. Jackson emphasizes that the question of what was natural was central to this debate: The development of sexology undermined these attempts [of early feminists] y declaring that those aspects of male sexuality and heterosexuality which feminists viewed a s social and political were in fact natural , and by constructing a scientific model of sexuality on that basis. 1 1 According to feminist interpretation, women in Ellis Studies are portrayed as being sexually dependent on men. Despite the fact that Ellis declared himself to be an advocate for womens erotic rights, there is no place for female sexual autonomy in his m Del Of sexuality. 12 Through sexology, sexuality was removed from the political arena and put UN deer the protection f science, in precisely the era of European history when science was most as ascendant as the unchallengeable and objective authority in all things. 1 3 Although Jackson and Jeffrey present 10 Jackson. M, Facts of life or the eradication of womens oppression? In The Cultural Construction of Sexuality Capitan. P (deed. ) (London, 1987), up. 5281; Jeffrey. S, The Spinster and Her Enemies (London, 1985). 11 Jackson, Facts Of life, p. 55. 12 Ibid. 13 , p. 56. , p. 76. Very strong cases for their analysis of these sex manuals, they are governed by their own political agenda and run the danger of oversimplification. In fact, women played a sign efficient role in the development of sexology. A few groundbreaking sexologists were women and many male sexologists were in correspondence with women, using their experiences as e evidence. Although the sex manuals may not meet modern knowledge of sexuality, we must cons eider how people at the time understood and experienced them. They had many purposes, many readerships and many diverse effects: a responsible historical study must be careful not to PRI village any single vision Of their role. Parker and Agony note this complexity no matter how much we now incisive these doctrines as new forms of oppression and domination, the ref remorse and radicals of the times experienced them as liberating. 14 Since the asses many more studies have embarked on a project to relate disc ours to experience. Faculty is extremely useful for historians, although he has been criticized for underestimating the role of human agency. This has resulted in a reaction cap turned by the phrase the return to the body. Robert Nee expresses this key issue in saying that the e question is, are bodies and their pleasures independent of the ways that language characterize s them, or do we require linguistic and cultural representation to prompt and interpret bodily e experience? 15 Many historians are calling for a study Of sexuality that includes society and biology, discourse and experience, ideas and the materiality of the body. 6 14 Agony. J. H and Parker. R. G, Conceiving Sexuality in Conceiving Sexuality: Approaches to Sex Research inn Postmodern World , Parker. R. G and Agony. J. H (des. ) (London, 1995), up. 416, p. 5. 15 Nee. R, Introduction: On Why History Is So Important to an Understanding of Human Sexuality in Sexuality , Nee. R (deed. (Oxford, 1999), up. 315, p. 7. 16 Liqueur. T, Making Se x: Body and Gender from the Greeks to Freud (Cambridge, 1990); Porter. R and Hall. L, The Facts of Life: The Creation of Sexual Knowledge in Britain, 16501950 (London, 1995); Waters. C, Sexology in Palaver Advances in the Modern History of Sexuality , Socks. H. G and Holbrook. M (des. ) (New York, 2006), up. 41 63; Weeks. J, Making Sexual History (Cambridge, 2000). In order to understand the society in which these sex manuals emerged, the first chapter of this dissertation analyses the social, political and cultural context by looking at the professionalisms of science, the increasing realization of society own ignore once, and the attempts to remedy this in terms of sexology, eugenics, but also in a compete Eng vision of sexual understanding: the ears erotica . This epistemological competition eventually established a hierarchy in forms of sexual knowledge, with the vision of the sexologists case andante. The second chapter will consider the sex manuals themselves: their contents, the agenda of their authors and their reception by the press. It will develop the focus Of chapter one in explore Eng what kind of knowledge sexual knowledge was seen to be, whether scientific, practical, MO oral, aesthetic or spiritual. The last chapter will explore wider experiences of sexuality, relating these back to whether sexology played any part in constructing peoples sexual identities, at attitudes and behavior. It will also investigate the popularization of geological ideas in the e form of sex education and the dissemination of ideas from adults to children. This dessert action will therefore offer insight into the contemporary impact, significance and meaning of sex manuals, demonstrating how the process of creating sexual knowledge affected the pee pled who read them. Chapter One: Scientist Sexual Vs. Ears Erotica: Knowing Ignorance in the Late Nineteenth Century The end of the nineteenth century saw the emergence of sexology and the pr deduction of a great number of sex manuals. That sexology developed at this time is no coincidence e, but was in keeping with a range of social, cultural and political developments that combo Ned to facilitate this new field of analysis. The production of sex and manuals boomed in the interwar period; however, it is the decades before this with which I am concerned. Historians have tended to writ et about the 1 sass ND ass, ignoring the prior development of the genre. The 1 sass are a key De cede because Charles Darnings book, The Descent of Man, and Selection in Relation to Sex (1 871), demonstrated the importance of reproduction to evolution, allowing sex to b come a subject of science. 17 Darnings writings about reproduction and sex influenced the ideas of later sexologists, including one of the most famous, Haversack Ellis. This chapter will tackle the importance Of this development asking why, in the cultural milieu of the asses, making sex science Tiffin was a precondition of its emergence as a suitable topic for discussion. This was the heyday of scientist, the assumption that the scientific method was the only real way of knowing. In order to understand this phenomenon we must turn our attention to the world of s science in general. Earlynineteenthcentury British science had a marginal status, eclipsed by the prestige Of the humanities; however, by the end of the century the sciences had become one of the most authoritative voices in the arena of knowledge.